Curriculum

8 Chapters · 22 Lessons

  1. 1

    Marketing Introduction

    1. (Included in full purchase)

      WATCH: Marketing Introduction

    2. (Included in full purchase)

      Your Guide to Course Lessons & Resources

  2. 2

    What is Marketing?

    1. (Included in full purchase)

      WATCH: What is Marketing?

    2. (Included in full purchase)

      COMPLETE: Marketing Knowledge Check

  3. 3

    Why Marketing?

    1. (Included in full purchase)

      WATCH: Why is Marketing Important?

    2. (Included in full purchase)

      COMPLETE: Why is Marketing Important Knowledge Check

  4. 4

    Understand your Customer Personas

    1. (Included in full purchase)

      WATCH: Understanding Your Customer

    2. (Included in full purchase)

      READ: Customer Journey Map Instructions

    3. (Included in full purchase)

      COMPLETE: Customer Journey Map Exercise

    4. (Included in full purchase)

      READ: Customer Persona Instructions

    5. (Included in full purchase)

      COMPLETE: Customer Persona Instructions

  5. 5

    Different Marketing Strategies

    1. (Included in full purchase)

      WATCH: Marketing Strategies

    2. (Included in full purchase)

      COMPLETE: Marketing Strategy Knowledge Check

    3. (Included in full purchase)

      WATCH: Marketing Tools

    4. (Included in full purchase)

      COMPLETE: Marketing Tools Knowledge Check

    5. (Included in full purchase)

      RESOURCE: Marketing Strategies Guide

  6. 6

    A/B Testing

    1. (Included in full purchase)

      WATCH: How to Run A Test

    2. (Included in full purchase)

      COMPLETE: A/B Testing Exercise

    3. (Included in full purchase)

      RESOURCE: A/B Testing Results Tracking

    4. (Included in full purchase)

      RESOURCE: A/B Testing Overview + Case Studies

  7. 7

    Assessment

    1. (Included in full purchase)

      Marketing Module Assessment

  8. 8

    Feedback

    1. (Included in full purchase)

      Marketing (NMVU) Feedback